We make brands
impossible to
scroll past.

Meridian is a six-person studio for brand systems, campaigns, and digital products. We work with companies that want an opinion, not a vendor.

EST. 2019 — NEW YORK & REMOTE

Selected work

(01—06)
Brand systemHalcyon brand identity on posters and packaging

Halcyon — a sleep brand that woke a category up

Identity, packaging, and a launch campaign the subway couldn't ignore.
CampaignTidal Energy out-of-home campaign

Tidal — making municipal energy feel like a movement

Out-of-home, social, and a manifesto film for a public utility with new ambition.
Digital productForma app interface screens

Forma — an interface with the confidence of print

Product design and a type-first design system for a tools startup.
Identity + packagingBorough Coffee cans and cups

Borough — coffee packaging that shouts politely

Naming, identity, and cans that turned a roastery into a shelf brand.
Brand + motionPluma airline motion identity frames

Pluma — a budget airline that stopped apologizing

A kinetic identity and livery concept built around the joy of going.
ExhibitionARC exhibition graphics in gallery space

ARC — wayfinding for a museum that hates signs

Environmental graphics and a catalogue for a brutalist arts center.

Three beliefs

(NO. 1—3)
01

Distinct beats polished

A brand people remember wrong is worth more than one they never noticed. We optimize for recall, then refine.

02

The work is the pitch

No 60-slide strategy decks that die in a drive. We show the thing itself, early and rough, and sharpen in the open.

03

Small on purpose

Six people, no account layer. The people who pitch you are the people who make it. That's the whole org chart.

The studio

(SIX OF US)

We started Meridian because the work we loved kept getting sanded down by process. So: a studio small enough to keep its nerve, senior enough to keep its promises.

Engagements run six to sixteen weeks. We take on eight projects a year — enough to stay sharp, few enough to stay obsessed. If the timing's wrong we'll say so and suggest someone good.

  • Ade OkaforCreative director, co-founder
  • June ParkDesign director, co-founder
  • Theo MarchettiMotion & type
  • Saskia BrandtStrategy
  • Mateo ReyesDigital design
  • Priya NairProduction

Got a pulse?
new@meridian.example

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